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Sportsbook Software

Sportsbook Software

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Discover the SOFTSWISS Sportsbook software designed for operators aiming to launch or expand their digital wagering business. It integrates seamlessly with both SOFTSWISS products and external platforms, or can be deployed as a standalone solution.

Packed with advanced engagement features, including gamification, exclusive bonuses, jackpots, and a robust CMS, the solution drives player engagement, strengthens brand value, and delivers measurable business results.

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Expertise

SOFTSWISS Sportsbook launched in 2020

Innovation

Powered by the Go programming languages

Security

Managed trading services, risk-management tools, and data science applications

Chosen by Industry Professionals

The SOFTSWISS Sportsbook solution, trusted by leading brands in the industry, is designed to help operators launch or expand their offering efficiently. It streamlines daily operations, engages players with distinctive features, and drives revenue growth – all through a single, easy-to-manage system.

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Sportsbook Software Features

The solution is equipped with all the essential modules to handle operations, marketing, accounting, and more.

Platform-independent

Seamlessly integrate with your preferred platform, including SOFTSWISS casino software, third-party systems, poker networks, fantasy sports environment, or other solutions

Sports Betting Bonuses

Get timeless (Freebets, Cashback, and Comboboosts) and unique (Freebet Booster, Hunting Bonus and Tournament, Lootbox Bonus) bonuses

Full Customisation

Benefit from the user-friendly CMS for effortless SEO, quick localisation, live chats, and more, with minimal to zero developer support

Back Office

Benefit from instant data reports, bonus analytics, detailed player info, an easy-to-use bonus setup system, and support for multiple languages

Sports Jackpots

Maximise player experience with the Jackpot Aggregator, enabling you to set up both branded and cross-branded jackpots

Risk Management

Ensure business and player safety with 24/7 risk management and anti-fraud support, including suspicious activity checks, responsible gambling, GDPR compliance, bonus abuse prevention, and player activity monitoring

Mobile App

With 90% of GGR generated from mobile, we offer a fully-featured mobile version available through both app stores and our website

Odds Providers

Provide reliable sports and esports odds through partnerships with top-tier providers in the industry

Pre-Match and Live In-Play Betting

Offer your bettors a full spectrum of betting opportunities with the pre-match and live bets available

Player Engagement Tools

Enhance local audience engagement with live streams, unique bonuses, and personalised player notifications. Additionally, create custom jackpot campaigns with deep player segmentation and tailored jackpot templates

Unified Wallet System

Offer a frictionless experience with seamless wallet integration, allowing players to use the same balance across casino and sportsbook

Crypto-Ready

Accept and handle bets in crypto through the industry’s leading crypto processor

Client-Driven Product Updates

We listen to our clients to deliver software that meets their evolving needs

24/7 Support

Dedicated assistance in tech, anti-fraud, risk management, GDPR, and responsible gambling

GLI-33 Certified

Sticking to the best industry practices in security, fairness, and player protection

ISO 27001 Compliant

We adhere to ISO 27001 standards, focusing on asset and Sportsbook data security. Follow basic security practices for safety

Quick Guide: Understanding Online Sportsbooks

In less than 2 minutes, explore the core components of modern sportsbook solution. Discover the crucial tools that propel online bookies and bookmaking operations.

Facts & Figures

Launch your business with SOFTSWISS and tap into unparalleled sports and market coverage.

2,000+ Target Markets Served
200+ Sports Offered (Esports Included)
100,000+ Live Events Featured
Best Sports Betting Provider in the Baltics
Rising Star in Sports Betting
Shortlisted Sportbetting Provider of the Year
Spicw-South-Asia-Eventus-Award
Innovative E-sports Product of The Year Award

What Our Clients Say

Hear what sportsbook business clients have to say about working with SOFTSWISS.

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The platform is user-friendly, reliable, and offers a wide range of sports markets. The seamless navigation and quick load times enhance the overall betting experience, the live betting and odds are competitive. We would rate our experience with the business account management team highly. They’ve been responsive and proactive in resolving any questions or issues we had. Professionalism and attention to detail have been crucial in ensuring a seamless experience.
Igor F
Goldenstar Head of betting
Working with SOFTSWISS has been a positive experience, largely thanks to their Dedicated Business and Technical Account Managers. Their availability and proactive approach to assistance have been invaluable. The team regularly checks in, takes our feedback seriously, and works diligently to find resolutions. The SOFTSWISS Sportsbook platform impresses with its extensive offering, covering both traditional sports and esports. Additionally, it provides multiple options for various types of sports promotions, enhancing our ability to engage with our audience effectively.
Kyle Lawson
Metaspins Sportsbook Manager
The SOFTSWISS Team is amazing! Their quick responses, professionalism, and ability to implement ideas make our collaboration a real success. Our collaboration is not just a professional partnership; it's a great friendship too. Let's keep up the great work and continue to achieve amazing results together!
Pavel Timofeev
Boomerang Head of Sports and Analytics
The SOFTSWISS Sportsbook is a reliable, scalable solution that has helped us boost user engagement, enhance gaming experience, and achieve sustainable growth across key metrics. We value the team’s fast response to market changes and their proactive, professional approach, as well as the intuitive CMS and comprehensive real-time analytics that streamline workflows and support data-driven decision-making. SOFTSWISS consistently demonstrates innovation and a deep understanding of the industry, making the Sportsbook an excellent choice for operators looking to strengthen their market position.
Anton Eshtokin
CMO Boomerang Partners
The Sportsbook has become a core part of how we run Kirgo, giving us the confidence to scale our sports offering, enter new markets, and build effective retention strategies thanks to its stable tech, predictable risk layer, and reliable data. We value the combination of platform robustness and team responsiveness: the product handles high-traffic periods and complex trading scenarios smoothly, while the team remains accessible, honest, and solution-driven, providing clear answers and realistic timelines that help us plan campaigns, manage exposure, and maintain strong commitments to our players and stakeholders.
Kevin Williams
CEO at Kirgo
Working with the Sportsbook means feeling confident every step of the way. It’s a partner who’s always there and helps us grow. Wishing you even more success ahead!
Rocketplay Team
To us, SOFTSWISS is far more than a product – it’s a trusted partnership built on shared ambition, mutual respect, and a commitment to excellence. What we value most is not only the strength of the platform but the people behind it: a professional, dedicated, and genuinely supportive team whose responsiveness and reliability consistently set industry benchmarks. Working together has shown us what true collaboration can achieve, and SOFTSWISS remains a deeply trusted partner as we continue building ambitious projects for the future.
Qbet Team
First of all, I really enjoy working with SOFTSWISSSS because everything is transparent, and communication with decision-makers is always accessible. The workflows across risk management, technical account management, and brand account management in the Risk, TAM, and BAM directions are structured and well-organised, which helps clearly separate responsibilities and speed up the resolution of any disputable issues. I’d also like to mention that, overall, working with the Sportsbook is straightforward: the interface is clear and intuitive, which makes the process much easier for new brands.
Arthur Vialichka
Sportsbook Manager at Alpha Affiliates

Sports Betting Software Perks

The solution suite combines essential tools and innovative strategies for player engagement. With robust risk management, dedicated customer support, and transparent operations, it is designed to empower operators to excel in diverse markets.

Flexibility and Customisation
Gamification
Risk Management
Horse Racing

Our CMS provides full customisation, allowing you to create, manage, edit, and store content without requiring any programming skills. This user-friendly system enables effortless SEO optimisation, swift localisation, and live chat integration, all while minimising the need for developer support.

As the core of any sportsbook, the CMS gives operators complete operational control, making it easy to adjust site content and performance. From one intuitive and powerful hub, you can seamlessly adapt your platform to meet evolving business needs.
Tune site navigation

  • Provide translations
  • Customise footer
  • Define SEO settings
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The Sportsbook offers a collection of market-exclusive tools tailored to elevate player engagement and boost business margins. The unique bonuses and customised jackpots allow operators to craft a distinctive brand identity that resonates with players and stands out in the market.

  • Hunting Bonus
  • Hunting Tournaments
  • Lootbox Bonuses
  • Freebet Booster
  • Tailored Jackpots
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Prioritising both business and player safety, our experienced risk management and anti-fraud teams offer 24/7 support. This ensures SOFTSWISS partners have peace of mind, knowing their business and players are protected at all times.

We collaborate with top industry suppliers like Betradar and Oddin.gg, ensuring reliable sports and esports odds, Managed Trading Services (MTS) for your business needs.

  • Suspicious activity checks
  • Responsible gambling
  • GDPR compliance
  • Bonus abuse
  • Anti-fraud
  • Player activity monitoring
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The Horse Racing module, South Africa's top horse racing solution, stands out for its user-friendly design and diverse wagering options, offering 320 local and 2,150 international races monthly from 14 countries, available year-round. The module caters to online, mobile, and land-based operators, ensuring a seamless experience.

  • Race cards
  • Silks
  • Risk management
  • Multiple bets
  • Detailed reporting
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Frequently Asked Questions

Ready to start your own sports betting site?
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What is a sportsbook platform?

It is an online hub where users can wager on sports events. In B2B terms, it is a comprehensive software solution for managing sports operations and player interactions.

For players, it provides diverse options across multiple sports. With an intuitive interface, they can access odds, track live updates, and place bets when desired. These software solutions often include live event coverage and statistical insights to support informed decisions.

Regulated by gambling authorities, the platform ensures fair play, manages transactions, and calculates outcomes. Operating within legal frameworks, sportsbook is designed to create a secure environment for users, combining convenience with real-time information for an engaging and immersive experience.

What is a sportsbook software?

It is a digital system that powers online platforms, managing bet placement, odds calculation, and payouts. It provides:

  • A user interface for browsing sports
  • Viewing odds
  • Placing bets on various events across multiple sports

This software often includes live updates, secure payment gateways, and risk management tools to ensure fair play and regulatory compliance. It is designed to streamline operations, offering users an interactive experience while maintaining the integrity and reliability of sports business operations.

Which are the must-haves in the best sportsbook platform?

A top-tier online sportsbook software integrates essential features such as diverse sports coverage, competitive odds, and user-friendly interfaces. Live events, real-time updates, and in-depth statistics enhance the player experience.

As for cybersecurity, reliable payment gateways, strict data encryption, and robust player support play a pivotal role in ensuring trust and safety. Practical risk management tools, responsible gambling features, and adherence to regulatory standards establish credibility.

Customisable settings, mobile compatibility, and intuitive navigation form the foundation of an impeccable user experience in such platforms.

Which regulatory frameworks does the Sportsbook comply with?

To run a sports betting business within the legal framework of the iGaming markets, holding licences and local certifications is a must.

Different licences allow operations in a country's national environment or regulated internationally. It will depend on the needs and intentions of each operator and which licence they will hold to offer their services.

Compliance

Our platform supports compliance with multiple regulatory frameworks.

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Malta
Malta
Malta Gaming Authority (MGA)
Curacao
Curacao
Curacao Gaming Control Board
Kahnawake
Kahnawake
Kahnawake Gambling Commission
Tobique
Tobique
Tobique Gaming Commission (TGC)
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South Africa
South Africa
Western Cape Gambling and Racing Board
Brazil
Brazil
Secretariat of Prizes and Stakes (SPA)
Romania
Romania
National Office for Gambling in Romania (ONJN)
Bulgaria
Bulgaria
National Revenue Agency (NRA)
Ireland
Ireland
Gambling Regulatory Authority of Ireland (GRAI)
Serbia
Serbia
Games of Chance Administration Ministry of Finance
Nigeria
Nigeria
National Lottery Regulatory Commission
Ghana
Ghana
Ghana Gaming Commission
Mexico
Mexico
General Directorate of Games and Raffles (DGJS)
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Sports Betting Software Solutions

Select the ideal integration option to launch or expand your business with SOFTSWISS.

Sportsbook Integration

If you already run an iGaming business, whether it's an online casino, poker room, or other, we provide four integration options for adding the Sportsbook. Integration can be done via the Sportsbook (API and iFrame) or through the Game Aggregator (API and iFrame), both with full support from the SOFTSWISS Team.

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Turnkey Sportsbook Solution

The fastest way for operators already holding a licence to enter the sports market. The turnkey solution provides a fully prepared setup, supported by comprehensive technical management – including odds and event feeds, risk management, hosting, and ongoing support. The operator maintains full responsibility for all licence-related and regulatory obligations, while SOFTSWISS provides platform guidance and jurisdiction-specific adjustments as needed.

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